CASAN COLLECTION LUXURY HOME MARKETING

 

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Under our CASAN Collection Brand we provide specialized marketing services to the top 10% of our local real estate market.

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Our brokerage is a member of the Institute for Luxury Home Marketing. Assuring our luxury market clients will receive state-of-the-art services tailored to meet the demands of sellers and buyers in the top 10% of the market.

Every CASAN Collection listing receives the following:

Signage

In collaboration with the world’s premier design firm, Pentagram, we performed significant consumer and competitor research when creating our unique CASAN signage. The elegant shape, derived from the CASAN mark, confidently holds its ground against other signs in the neighborhood.

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Staging

A well-staged home can reach the perfect balance of looking its best while at the same time looking neutral so the buyer can easily visualize themselves living there instead of the current owner. Add to this that non-staged homes on average stay on the market 30 times longer than professionally staged homes and it’s clear to see why CASAN requires staging on vacant homes.

Professional Photography

Visual content is easier to digest, allowing the home to resonate with potential buyers in a deeper, more meaningful way. Investing in professional photography to tell the story of the home is more than a requirement for CASAN listings, it’s a key ingredient to your print materials, Studeo storybooks, and other automated marketing strategies coming together at their best.

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3D Tours

Luxury Market buyers expect the ability to view the home at a distance. A professional 3D tour is the most effective way to help them immerse themselves in their next home. It’s the modern, technology-forward way to share the features of the home, the benefits of living in this high-end residence.

Floor Plans

The data shows that a majority of buyers are more likely to spend time looking at a listing with a floor plan compared to one without.

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Print Materials 

Through our collaboration with Pentagram, CASAN listings can utilize premier designs for brochures, postcards, and social media posts that are bound to impress.

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LUXVT

A global advertising package like no other, LUXVT features CASAN listings in top-tier media outlets such as the New York Times, the Wall Street Journal, Robb Report, Mansion Global, and duPont REGISTRY. High-end video tours, international ads, and weekly activity reports can be just a few of the additional perks of a CASAN listing.

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Studeo

We can capture and retain the attention of affluent buyers with an immersive, sensory experience. With Studeo, we showcase our client’s luxury residence through dynamic visuals, picture carousels, animations, and more, right on a smart phone, tablet, desktop or even displayed on a large screen smart TV.

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